Limitless Imagination

Gaggenau hosted an unforgettable evening at the Theatre of Digital Arts Dubai on Tuesday, 20th June 2023. The immersive art-infused experience captivated attendees while driving meaningful dialogue about establishing an impactful interior-design brand. On the evening, representing Gaggenau was our leader and CEO of BSH Middle East, Tomas Alonso; alongside Irem Yalzar the Head of Brand Marketing at BSH Middle East. Further among the honorable guest list, the creative force and globally acclaimed interior designer - Karin Bohn took center-stage as she delivered an impactful keynote that rippled inspiration across the evening. Sealing the night with the chef’s kiss, was Mark Eggberry,(General Manager of Asian Fine Dine, Tan-Cha) and Chef David Pang (The Head Chef of Tan-Cha), who demonstrated a gastronomically delightful culinary showcase.

Tomas Alonso, CEO of BSH Middle East, set the inspirational tone for the night with a fitting welcome note to an audience of industry-leaders, potential customers, and the media. He believed that the night was more than just an opportunity to deliver home appliances or products, it was an opportunity to deliver dreams.

Tomas eloquently expressed his gratitude to the design-leaders present, meanwhile underlined the importance of future collaborations and perceiving Gaggenau as the premium choice in enhancing luxury living across the region.

The central spotlight fell over the renowned designer, entrepreneur and personality, Karin Bohn. Her words embellished the night with inspiration and knowledge to a crowd of dreamers. Reflecting off the pages of her own iconic brand, she bestowed upon the audience the power of personal branding.

One would imagine that someone of her design prowess and expertise would dwell upon the creative nuances of the job; instead, she laid her emphasis on the significance of leveraging social media tools to consistently market you, your work and your brand.

The stage was graced with Mark Eggberry and Chef Pang of the Michelin Guide Asian fine-dine, Tan-Cha. They put forth an exquisite culinary show entwining art, food, and immersive storytelling. The curated dish, an omni-spinach dumpling, was not only served as a delicious takeaway but was intentionally created with blue flour which paid homage to the blue interiors of the Gaggenau oven.

A sumptuous creation that embodied the rich history of Chinese gastronomy. Mark Eggberry delved deep into the origin of the dumpling, while Chef Pang provided a live immersive demonstration of crafting the inspired dish.