Data Protection principles for BSH Home Appliances Pte Ltd.


BSH Home Appliances Pte Ltd would like to thank you for visiting our Website and showing interest in our company and company products.

Protection of personal Data / Protection of privacy

Protecting the security and privacy of your personal data is important to us. Therefore we conduct our business in compliance with the applicable laws about Protection of personal data and Protection of privacy. As described below, you will get to know what kind of data information is collected by us, how we work with the information and for with whom we eventually share the information.

Collecting and processing personal data

Through our Website, we will not collect any personal data about you (e.g. your name, address, date of birth), unless you voluntarily choose to provide us with it (e.g. by registration, survey, orders).

In order to recognize the sites you have already visited and to meet your interests when visiting our website, we may store connection data, the Internet Browser you used, visited sites, etc. In some cases we might also store "cookies" or make use of "active components" (e.g. JAVA Scripts). This information cannot be traced back to a specific person and is used for statistical purposes only. If you do not wish to receive cookies, you have the possibility to change these Settings in your Browser. Please bear in mind that you might not be able to operate certain functions after you have changed these settings.

Specification of Purpose

When you provide us with personal data we only use it for the following specific purposes.

Enquiries which have been sent to us (e.g. Product information, Traders' certificate)
Orders which have entered our website
Surveys (e.g. customer satisfaction)
Job applications

Utilization and Transfer

In order to maintain Customer and Supplier contacts, it may be necessary that we store, process and forward personal data to our subsidiaries worldwide or third parties working on our behalf to understand and react to your needs as quickly and efficiently as possible e.g.

process product or offer enquiries
send your ordered products
inform you about special offers
conduct surveys

Security measures

BSH Home Appliances Pte Ltd will take all necessary technical and organizational measures to protect your personal data against

improper or illegal deletion,
unauthorized alteration or transfer,
unauthorized disclosure or

Links to other Web sites

BSH Home Appliances Pte Ltd's website may contain links to other Website but the BSH Home Appliances Pte Ltd is not responsible for their privacy practices or content.


For feedbacks, please do not hesitate to email to

Development of Data protection principles

As the offers in Internet develop further, so will our Data Protection principles. We will regularly post changes to our Data Protection principle on this page, please check this page regularly to keep up-to-date.

Data protection official

In case you have any questions regarding data protection, please contact us via e-mail at